Bad Bunny’s Super Bowl LX halftime performance breaks global viewership records, draws over 4.1 billion views

Bad Bunny has made history with his half-time performance at Super Bowl LX, setting a new global viewership record that has stunned audiences around the world.

The figures include combined global and US television broadcasts, as well as views on YouTube, social media platforms, and other digital channels, though the precise breakdown of those numbers has not been published or independently verified.

The performance took place on 8 February 2026 at Levi’s Stadium in Santa Clara, California, during the NFL’s championship clash between the Seattle Seahawks and the New England Patriots. Bad Bunny became the first solo Latino artist to headline the Super Bowl half-time show — a moment that reflected his enormous global appeal and the increasing international reach of the NFL’s marquee event.

Roc Nation shared the milestone on social media with the message, “Bad Bunny Sets Global Viewership Record for Most-Watched Super Bowl Halftime Show Performance of All-Time #AppleMusicHalftime (sic).”

The numbers also highlight Bad Bunny’s extraordinary international fanbase. Around 55 per cent of the views came from outside the United States, with strong engagement reported across Latin America, Europe and Asia, underscoring the Puerto Rican star’s global cultural influence.

Critics and music industry commentators have pointed to the performance’s cultural resonance — particularly its celebration of Spanish-language music and Latino identity on one of the world’s biggest entertainment stages. The show, produced by Roc Nation in partnership with Apple Music and the NFL, featured several surprise musical guests and visually striking elements that blended contemporary reggaeton with broader artistic themes.