Bengaluru auto driver’s ‘premium service menu’ goes viral, charges extra for fan and water. Internet reacts

A Bengaluru auto-rickshaw driver has become the latest internet sensation after a photograph of his creatively modified “premium auto” went viral on social media. What caught users’ attention was a printed notice inside the vehicle listing optional amenities available at additional charges.

The image, shared on X by user Shagun Ohri, quickly gained traction online, with many users praising the driver’s unique approach to making everyday commuting more comfortable and customised.

The notice, pasted behind the driver’s seat, welcomes commuters to a “premium auto” experience. Instead of offering only a basic ride, the driver appears to have introduced a menu-style list of paid facilities for passengers.

Check out the viral post here:

Another facility listed is USB mobile charging compatible with multiple charging pins, which is also chargeable.

The pricing chart and presentation style sparked curiosity online, with many social media users comparing it to the additional features offered in app-based cab services.

A user wrote, "Fan option is nice. I always wished someone to be a fan of me, how much ever short period it may be."

Another user commented, "its actually a great way to add additional income."

The third wrote, "Blr auto drivers get such a bad rep! Some of them are absolute cuties!!!"

"Running on meter? Priceless. For everything else, there's Mastercard UPI," the fourth commented.

"This guy trying to go the opposite direction of enshittification.

Meanwhile almost all the auto drivers rely on no other driver doing better," the fifth commented.

Others saw the viral post as an example of Bengaluru’s entrepreneurial culture, where even ordinary commuting experiences are being reinvented in creative ways.

The “premium auto” has now become a talking point across social media platforms, with users debating whether such paid add-on services could become more common in the future. While reactions remain mixed, the driver’s innovative attempt to create additional income streams has clearly struck a chord online.