Elon Musk’s X faces EU investigation over Grok deepfakes controversy: All you need to know

Elon Musk’s social media platform X is facing a fresh investigation from the European Union over allegations that its Grok artificial intelligence chatbot failed to prevent the creation and spread of illegal deepfake content, including material involving children.

According to Bloomberg, the European Commission said the probe will examine whether X adequately identified and reduced risks linked to the rollout of Grok across the EU’s 27 member states. The case falls under the bloc’s Digital Services Act, which imposes strict obligations on large online platforms to tackle harmful and unlawful material.

Henna Virkkunen, the EU’s commissioner for technology and digital policy, said such content represented a serious violation of personal dignity. She described sexual deepfakes involving women and minors as an extreme form of online abuse that regulators cannot ignore.