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ARTICLE AD BOX
Elon Musk's X is making changes to its revenue sharing program by promoting original, high-quality content while reducing low-quality posts. X's Product Head, Nikita Bier, confirmed the changes in a post on the platform
Elon Musk's X has made changes to its creator payout program(AFP)Elon Musk led social media platform X is revamping its revenue sharing programme by deranking low quality content and incentivizing ‘original, high-quality content that brings new value to the Timeline’
The new update was announced by X Product Head Nikita Bier who in a post on X (formerly Twitter) wrote, "For this creator payout cycle, we’re experimenting with new tools to identify original authors of content and allocating a portion of revenue to them.'
“Reposts & commentary will always be a core pillar of X, but our Revenue Sharing program should incentivize original, high-quality content that brings new value to the Timeline. This means rewarding the effort it takes to produce something, not just the poster who helped it travel furthest.” Bier added
“This is how we build a richer Timeline and how X continues to be the most valuable platform in the world. The Revenue Sharing program will continue to evolve to encourage creators to post their best content to X.” Bier furhter added
Notably, X has been under criticism for months for promoting the practice of engagement farming where accounts on the platform post low quality viral videos or click bait content just to improve the number of impressions on their posts that was one of the key factor in the X creator payout.
Bier had also announced another update to X creator payout program earlier in the year where the company stopped counting impressions on the replies towards monetization payout in order to stop ‘reply spam’. The social media platform only counts organic views on the main homepage timeline towards the payout.
Meanwhile, a proposed change by Bier to the revenue sharing program was vetoed by his boss Elon Musk . The X Product head had announced that the company was planning to give weight to the impressions from the poster's home region in order to encourage content that resonates with people in that country.
After a barrage of criticism, Musk had stepped in and said that the policy was on “pause moving forward with this until further consideration,”
How to be eligible for X creator payout?
In order to be eligible for the creator payout you need to meet the X's monetization criteria:
- Subscribe to X premium or Premium+
- Have at least 500 followers
- Generate at least 5 million organic impressions over a three month period
In its official blog, X says that impressions from verified users in the home timeline carry more weight in payout. Moreover, the payout is also dependent on who views your content, so views from Premium+ subscribers have more weight than those from Basic subscribers.
About the Author
Aman Gupta
Aman Gupta is a Digital Content Producer at LiveMint with over 3.5 years of experience covering the technology landscape. He specializes in artificial intelligence and consumer technology, reporting on everything from the ethical debates around AI models to shifts in the smartphone market. <br> His reporting is grounded in first-hand testing, independent analysis, and a focus on how technology impacts everyday users. He holds a PG Diploma in Radio and Television Journalism from the Indian Institute of Mass Communication, Delhi (Class of 2022). <br> Outside the newsroom, he spends his time reading biographies, hunting for the perfect coffee beans, or planning his next trip. <br><br> You can find Aman on <a href="https://www.linkedin.com/in/aman-gupta-894180214">LinkedIn</a> and on X at <a href="https://x.com/nobugsfound">@nobugsfound</a>, or reach him via email at <a href="aman.gupta@htdigital.in">aman.gupta@htdigital.in</a>.
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