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How One Manufacturer Achieved Net Zero at Zero Cost - News

How One Manufacturer Achieved Net Zero at Zero Cost

3 weeks ago 3

ARTICLE AD BOX

Environmental sustainability

by Donald R. Lessard and Chong Hau Pang

December 18, 2025

Illustration by Gabriel Masel

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Summary.

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Giti Tire operates in one of the toughest spots in manufacturing: the middle market. Headquartered in Singapore with major operations in Indonesia, China, and the U.S., it competes against premium brands above and low-cost players below across 130 countries. It must deliver strong performance at an attractive price, with no room for inefficiency.