How to Push Back Against Your CEO’s Bad Decision

When a CEO’s mandate shifts from “build for the future” to “deliver results this quarter,” even the best strategies can start to erode an organization’s long-term competitiveness. Under pressure from investors, boards, or incentive structures that reward immediacy, even well-intentioned CEOs often default to visible short-term moves, such as cost cuts, restructures, or product launch delays, to signal responsiveness. These actions may boost near-term earnings but often create hidden costs that compound over time: lost momentum, declining trust, and the quiet exit of top talent.