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Homeland Security Secretary Kristi Noem wasn’t happy about the way she was portrayed on “South Park” this week, but that didn’t stop her from using an image from the show to boost ICE recruitment on Friday.
The show’s latest episode featured Noem killing a variety of dogs and needing lots of Botox to fix a very sagging face.
On Thursday, Noem griped about the portrayal to right-wing pundit Glenn Beck, saying that making fun of her looks was just “so lazy” and a sign of the show’s inability to criticize her work (although it did that, too).
The makers of “South Park” reacted by making Noem’s sagging face caricature the show’s profile image on X.
But what a difference a day makes — because on Friday, Noem decided to use a decidedly more flattering image from the show to get people to join Immigration and Customs Enforcement.
Noem seemed to be borrowing the approach of JD Vance and Charlie Kirk, among others, who have acted like insulting portrayals of them on “South Park” are actually positive.
The Department of Homeland Security used another image from “South Park” in an ICE recruitment post on Tuesday.
Whether the tactic will work or not is anyone’s guess, but Noem’s post did inspire social media snark.
If you're having such a difficult time finding workers, maybe you should stop deporting workers
— C-Bo the Eggman (@CBoTheEggman) August 8, 2025It's too late, you already complained and looked weak. Ask JD Vance for pointers on how to look cool online.
— Toad (@LearnToToad) August 8, 202520 Years OfFreeJournalism
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