New Research Shows How an “Idea Marketplace” Can Boost Innovation

Even as the pressure to innovate grows, many companies are finding it harder and more expensive to bring new ideas to life. This slowdown is often attributed to rising R&D costs, longer development timelines, and market uncertainty. But our research shows something different: Many organizations already have the ideas they need. The real challenge is that the systems for surfacing and connecting those ideas—what we call “idea marketplaces”—aren’t working as they should.