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In a video posted by user @shellcopter, the woman explained that traditional jhaadus from the Northeast are ‘built different’ — thicker, stronger and more durable than those commonly available in Delhi markets.
Screengrab from the viral video. A light-hearted video about a household item has gone viral after an Instagram user shared how a jhaadu (broom) from Arunachal Pradesh helped improve her relationship with her landlord in Delhi.
In a video posted by user @shellcopter, the woman explained that traditional jhaadus from the Northeast are “built different” — thicker, stronger and more durable than those commonly available in Delhi markets. She recalled feeling “genuinely disappointed” when she first bought a broom in the capital, saying the options were thin and wore out quickly.
A simple gift that made a difference
During a visit home, the woman said her mother packed a few sturdy jhaadus along with vegetables and fermented food. Instead of giving the food to the landlord, her mother suggested gifting a broom.
The idea worked better than expected. “I kid you not, it changed everything,” she said, adding that the landlord “absolutely loved it”. She added that the landlord later began asking for more jhaadus whenever she travelled home, even offering to pay for them.
‘A jhaadu is universal’: Video strikes a chord
In the video, the woman reflected on how not everything from home connects across cultures, but simple items sometimes do. “A jhaadu is universal. Also, gifting someone something from your home without thinking about anything in return, I think it's one of the most underrated things someone can do for you. So if you're from the Northeast and you want a better relationship with your landlord, give them a Jhaadu. Trust me on this one,” she said.
The clip quickly gained attention online, with many users sharing similar stories and humorous reactions.
“Lol I gifted my landlord 1kg bag of real Assam tea leaf he was impressed,” one user wrote.
Another commented, “My landlord in Delhi spoke very highly of tenants from the NE states, he told they keep the house very clean. Maybe these jhadus are the secret.”
“United by Jhaadu,” joked a third.
Some users even suggested business ideas. “You should approach authorities to get GI tag for that Jhaadu otherwise people will start to copy it and calling it theirs,” one comment read.
(Disclaimer: This report is based on user-generated content from social media. Livemint has not independently verified the claims and does not endorse them)
About the Author
Kanishka Singharia
Kanishka Singharia is a Senior Content Producer at Mint with a passion for news, trends, and the stories shaping the digital world. She specialises in spotting viral narratives by constantly tracking social media platforms and turning them into engaging, reader-friendly stories. Her work ranges from fast-paced breaking updates to sensitive human-interest features, blending speed with clarity. <br><br> With over four years of experience in news and trend reporting, Kanishka has worked with leading organisations such as Hindustan Times and Times Now. She moves seamlessly between profiling business leaders and telling the stories of everyday people, covering national developments just as effortlessly as the memes and conversations that dominate online culture. <br><br> She also reports on real estate developments and civic challenges in major urban hubs like Bengaluru, Delhi, and Gurugram. Her coverage frequently explores the struggles of startup founders, inspiring journeys of CEOs, and the experiences of candidates dealing with the complexities of visa processes. <br><br> Kanishka holds an undergraduate degree in Journalism from Delhi University and a diploma from the Indian Institute of Mass Communication. Rarely offline, she spends much of her time scrolling through X, LinkedIn, Reddit, Instagram, and Facebook in search of the next big story. When she finally logs off, she enjoys binge-watching shows and exploring cafes in pursuit of good food and better conversations.
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