ARTICLE AD BOX

HBR Staff/AI; MirageC/Getty Images
Generative AI has become deeply integrated into daily life. People increasingly rely on it to think, create, and make decisions. Yet, as organizations scale their use of generative AI tools, a quiet assumption often goes unquestioned: that an AI tool will respond in the same way regardless of the language used to prompt it, much like changing the language setting of a phone.

1 month ago
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