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Research: When Are Customers Willing to Try a New Technology? - News

Research: When Are Customers Willing to Try a New Technology?

2 months ago 5

ARTICLE AD BOX

William West/Contributor/Getty Images

Marketers often assume that visibility and buzz tell them when consumers are ready to try a new technology. But these don’t tell the full story. The real trigger for consumer adoption is attention—created when people suddenly have a bit of unexpected time.

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