Research: When Used Correctly, LLMs Can Unlock More Creative Ideas

The rise of generative AI is reshaping not just how we work, but how we think. In our experience, many leaders focus on productivity in generative AI deployment. Generative AI will indeed make many tasks easier and quicker to perform, increasing efficiency and decreasing costs. But we think that one of the biggest promises of this technology lies elsewhere: in unlocking new forms of human creativity that can drive innovation and growth.