Samsung targets Indian enterprises with new AI-powered Business Experience Studios

Samsung has officially launched two new Business Experience Studios (BES) in India, located in Gurugram and Mumbai. The new centres will act as live demonstration hubs for the company to showcase its AI-driven, connected ecosystem solutions for corporate and government clients.

The company also says that its new facilities integrate its capabilities across the broader portfolio, linking mobile devices and commercial displays with overarching AI platforms and the company's Knox security architecture.

Moreover, Samsung says that its new facilities will serve as co-creation hub where it collaborates with partners and enterprises for designing tailored solutions and enabling faster deployment.

The core pitch to enterprises is a transition away from isolated hardware setups toward adaptive, data-driven work environments. By providing hands-on access to these connected ecosystems, Samsung aims to demonstrate how integrated hardware and AI can drive operational efficiency, personalization, and secure scalability at a corporate level.

“At Samsung, we believe the future of enterprise lies in AI-powered, connected ecosystems that move beyond standalone devices to intelligent, adaptive environments,” said Puneet Sethi, Vice President of Enterprise Business at Samsung India.

“Our strength as a technology company uniquely positions us to bring together hardware, software, platforms and security into a seamless, integrated framework. This enables businesses to accelerate digital transformation, unlock operational agility and deliver more personalised, data-driven experiences at scale”. Sethi added

Samsung also said that it is currently working with a number of organizations across both the private and public sectors as part of its enterprise push with broader digital transformation projects underway across India.

The move also marks a strategic expansion for the South Korean tech giant, pushing beyond its traditional dominance in consumer electronics and individual hardware into the end-to-end enterprise solutions market.