What is AI.com? Meet the new AI agent platform that 'crashed' the Super Bowl

A new AI platform is making the noise online after its ad during the Super Bowl led to massive surge of traffic. The website we are talking about is called AI.com, which is owned by Kris Marszalek, co-founder and CEO of Crypto.com.

Notably, AI.com was officially launched on 8 February with the Super Bowl ad during the fourth quarter of Super Bowl 60. The 30 second ad showed glowing orbs that collide to reveal the AI.com logo. The company then goes on to claim that ‘AGI is coming’ and askes the viewers to visit the website to get their own personal handles.

The ad ends with a cheeky nod to rivals, flashing usernames like AI.com/Sam, Mark and Elon, a clear reference to some of the biggest CEOs in the AI world.

What happened next was even not possible for the company to imagine as the Super Bowl traffic crashed the AI.com website and viewers began to show their dissatisfaction on social media.

“Insane traffic levels. We prepared for scale, but not for THIS.” Marszalek wrote in a post on X

What is AI.com, who owns it?

The domain AI.com has existed for years and has been dated back to at least 1993. However, in the early days of generative AI, it used to redirect to top AI platforms like ChatGPT and Gemini.

However, the domain was bought by Marszalek in April for $70 million. In a X post post, Marszalek says he has been growing the team since then.

According to a LinkedIn post by broker Larry Fischer, this is supposed to be the largest domain name transaction ever completed, more than double the record set by Voice.com sale.

What is the company's mission?

As per its website, AI.com is on a mission to ‘accelerate the arrival of AGI’ by building a decentralized network of autonomous, self-improving AI agents capable of performing real-world tasks for the good of humanity.