Why Apple rejected Anthropic? Report reveals why Apple picked Gemini over Claude for powering Siri

Earlier this month, Apple finally announced that it won't be using its internal tech for powering the latest version of Siri and would instead rely on the technical prowress of Google Gemini to power the latest version of the voice assistant. However, a new report has now claimed that Gemini powering Siri wasn't always a done deal and in fact Apple was initially "going to rebuild Siri around Claude,"

Why did Apple using Gemini instead of Claude?

In a recent episode of TBPN podcast, Bloomberg reporter Mark Gurman shared that while Apple is using Google Gemini to power Siri and other Apple Intelligence features, the company hasn't stopped working with other competitors.

Gurman noted that the company is still using a lot of OpenAI technology in its products. He noted that a lot of features in the Apple Creator Studio are powered by ChatGPT's image generation model.

He also made a surprise revelation that a lot of stuff internally is being run on Anthropic's AI models.

Apple runs on Anthropic at this point. Anthropic is powering. a lot of the stuff Apple's doing internally in terms of product development, a lot of their internal tools." he said on the podcast

Gurman also said that Apple has custom models of Claude running on its own servers internally.

He also noted that Apple was not going to use Google for powering Siri and ‘was going to rebuild Siri around Claude’. However, that was during the Google anti-trust trial in the US where the Google- Apple partnership was under the scanner.

Gurman said Anthropic was ‘holding them over a barrel.’ and wanted several billion dollars a year for powering Siri, which was also set to double on an annual basis for the next three years.

After the trial ended and Google and Apple came out with their search deal intact, they could partner on Siri as well without any legal hurdles.

Meanwhile, Apple CEO Tim Cook recently confirmed that the Gemini powered Siri will run either on-device or be powered by its own Private Cloud Compute system to protect user privacy. Cook also noted that the company would continue its in-house AI development along with the collaboration with Google on Siri.